In order to make your presence on the platform prominent enough to generate profits, you need to use the right tips and tricks. This chapter will tell you how you can use some simple yet effective marketing strategies for your business on Instagram.
The first and foremost thing to always keep in mind about Instagram is that it is a photo-sharing service. Hence the main thing to focus on is that your photos are high quality with great content. The better they are, the more likely they are to gain popularity with likes and then follow for your account. Use different apps and a good camera for getting such photos for your account
Sponsored ads by the Instagram service are another great option for your business. Marketing yourself requires quite a bit of effort and can only reach out to a limited amount of audience. Sponsored ads that you pay for will make your advertisements visible to just about any target audience whose feed you want it to appear on. Investing in these can be a good marketing strategy as well.
Use your bio strategically and creatively. Put up a link to direct traffic to your main business website. Use tools to make this a short link that connects fast to the other page. Also, try to make this landing page familiar for your Instagram followers. They should be able to identify with it and feel that the contents of this page are directed specifically at them. The link can also be changed from time to time to direct the users to a specific page where a certain offer or contest is going on
Using Instagram advertising
As we have mentioned above, Instagram has an advertising option that you can avail by paying for it. This will be a step-by-step guide on how you can avail of this particular service for your business.
You first need to connect the Instagram account to the Facebook account. The advertisement will be created with Facebook Power Editor. Under the settings tab in Facebook, you will see the Instagram ads option. Click on it and add an account. Here you will have to enter the username and password for your Instagram account. Confirm these details and click. Next, you have to select the type of ad that you want. Here you can select from three main objectives for your ads. They could be for clicks for your website, video views, or installing mobile apps.
- Choose an image ad that will have a normal photo with a button that will link the user for clicks.
- Choose a video ad that will also have a button but will be in video format.
- Choose a Carousel ad that has a series of images to look through.
Set your target audience once you have selected the type of ad. You can select the locations, age, and gender of the people you want your ad to reach. There are more detailed options to limit your audience further but these are the basics that will help you reach the people you want. Using this targeting option properly can make quite a big difference