How do you measure social metrics?
Social Analytics
The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies are reshaping the relationship between Marketing, where the promise is created, and Operations, where the...
What are the three types of social metrics?
Social Analytics
The previous chapters have provided a basis for understanding how social media and Web 2.0 technologies are reshaping the relationship between Marketing, where the promise is created, and Operations, where the...
How social media affects business decision-making?
Create a Social Business
Part I of this book started with the engagement processes and the ways in which interaction and participation with social content can connect your audience with your brand (for...
What are the four types of social entrepreneurship?
The Social Feedback Cycle
For a lot of organizations including businesses, nonprofits, and governmental agencies use of social media very often begins in Marketing, public communications, or a similar office or department with...
Why is customer engagement important on social media?
Social Business Fundamentals
At just over 100 pages, Part I will get you up-to-speed quickly on the primary aspects of social technology and how it applies to business. Its four chapters include plenty...
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